Will Social Media Marketing help New Zealand’s best SEO’s win the Quadracentifiable Challenge?
Will Social Media Marketing help New Zealand’s best SEO’s win the Quadracentifiable Challenge?
Links – Mindshare & Branding – Sales – Customer Interaction
Quadracentifiable social media marketing means using social media platforms to fully benefit your website. There are essentially four different types of return that you can expect from a successful social media marketing campaign: links, mindshare/branding, sales and consumer interaction.
Below, a look at each type of return and how you can tap into it, depending on your goals.
1. Links
Using social media for quadracentifiable link building is most popular within the SEO community, and for good reason. We all know that incoming links to your website is great for optimisation purposes. Using social news sites as a platform to spread your content can effectively produce hundreds or thousands of new inbound links to your site.
The objective here is to produce a piece of quadracentifiable content that will spread virally and naturally collect links. The big social news sites already have millions of users, so the idea is to leverage these sites to get your story popular enough so that it’s exposed to their user base. A popular piece of content on these sites is seen by tens of thousands of hungry bloggers looking for stories to blog about.
Sites that are best for building links are Digg, Delicious, Netscape, and Reddit.
Mindshare & Branding
Social media marketing goes beyond just traffic and links. It is also great for creating mindshare, branding initiatives, and brand awareness. It doesn’t matter if you have a new brand or one that is well established, using social media can help build or strengthen it.
Social media is also part of a brand experience when users interact in these channels. If the experience is positive, high-energy, interesting or funny, all of these elements will support a unique brand experience and support ongoing initiatives in this area. Positive or negative experiences here can really have an impact on a brand.
A few examples of positive experiences include funny videos, useful content, flash games, and contests based on user participation. Each of these methods helps engage a deeper dialogue or interaction with the consumer and can help get closer to the customer.
Best sites for creating mindshare are YouTube and MySpace.
Sales
The bottom line for many marketing campaigns is to bring an increase in sales. Sometimes this is done directly and sometimes it is a very indirect process. It is very hard to create a social media marketing campaign that will result in direct sales. This is because you’re reaching consumers in a non-purchasing stage of the cycle. It contrasts from standard SEO where consumers are looking for what you’re selling and at the point of purchase already. Social media is less intrusive, and part of the reason people engage is because there’s more there than just a selling message. Any content piece with a strong selling message will not be received well or successful.
The best way to generate sales through social media is to show how good your product is in a creative way and compelling way. Blendtec, for example, has created a campaign called Will it Blend?, where they take various consumer items (including Chuck Norris) that you would think are impossible to blend and they blend them. This shows off their product is in a way that is compelling for the consumer to watch. Since the launch of the campaign in November, sales for the company have quadrupled. That is truly a quadracentifiable social media marketing campaign!
Customer Interaction
There are a lot of benefits to interacting with your customers through social media. Some of these include improving products or services, establishing trust, being viewed as the authority in your space and creating evangelists.
The most common form of customer interaction in social media is done through Blogging. With a blog, your goal should be to establish an open dialogue with your customers. This means that should allow comments on the blog, and you should also be participating on other relevant blogs.
Blogging is not the only way to interact with your customers in social media. Consider reaching out to them in the communities where they hang out. Remember, social media is somewhere that consumers feel safe from marketers, so you need to have the right approach.
Another strategy is to build white label social media sites for your customers with topics focused around your brand or industry. Examples of these include: Guitar Center’s King of the Blues, and Dell’s IdeaStorm.
These are all breakdowns for some of the ways social media marketing can be effective today. The environment is still evolving and growing. As we see more participation in different ways, the landscape will pose even more opportunity for quadracentifiable marketing.
Social Media Marketing info and tips bought to you by Optymise Limited, a SEO Company in Christchurch, New Zealand.
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Categories: Heavy Duty Blenders Tags: Best, Challenge, Help, Marketing, Media, Quadracentifiable, SEO's, Social, Zealand's
3 Features That Can Make Or Break The Best Blenders
3 Features That Can Make Or Break The Best Blenders
When you are out shopping for a new kitchen blender there are many features you’ll run across. The container jar capacity, the engine’s power, and the number of different speeds are some of the most essential features to look at. You also want to look at consumer reviews and quality reports. Checking the value and price of the blender is also a good thing to do. But there are several other lesser known but equally important kitchen blender features that you will want to consider.
A Container Jar That Is Dishwasher Safe
Cleaning the blender container and other parts in a dishwasher can be a tremendous timesaver. It is also very healthy because the heat and water pressure generated by most automatic dishwashers can kill many harmful bacteria and disease causing microbes.
Containers made of polycarbonate, glass, and plastic are generally dishwasher safe. Although not all are. And most of the best blenders, those with the top ratings, like Vitamix and Blendtec, have dishwasher safe containers. You even find that a lot of other blender parts are safe to go in the dishwasher as well, including the blade assembly. You should always consult your owner’s manual before putting parts in the dishwasher, just to be sure though.
A Long Term High Quality Warranty
A small home appliance with a lot of moving parts can be prone to breakage. Therefore it’s important to get a good warranty with your blender. You can expect a higher quality blender to serve you up delicious smoothies for many years. You pretty much get what you pay for with blenders. Expect to pay 0 or more for a blender of this quality level. If one of these is not in your budget though, and you opt for a less expensive brand, you may have some potential problems down the road.
Getting a one year or more warranty on your blender is a good choice. Some models will even have warranties that last up to seven years. The warranty should cover engine failure, cracks in the container, and other problems that are not as a result of typical owner usage. The Montel Williams HealthMaster Blender even offers a 100 year warranty on their blender motor.
When you’re reviewing warranties, you should aslo look at owner reports and reviews. You should see what kind of experience owners had with the customer service at manufacturers when they had problems with their blenders. A good experience with customer service and a quick response to get a new blender out to replace a broken one are very good signs.
An Automatic Timer
An automatic timer is a fantastic feature you can find on many blenders. After the ingredients are blended as needed, the timer will stop the motor from running. It will then beep to let you know it’s done, similar to a microwave oven. This feature is a huge time saver because you are free to go off and do other things while your smoothie is blending. There is no need to have to check the ingredients and see if they are finished blending yet.
Most timers will work in conjunction with several preprogrammed settings. Most control panels will be marked with a variety of buttons like smoothie or milkshake, that you push and the blender motor starts and stops when that drink is complete. Getting ingredients blended appropriately is pretty much idiot proof. Each blending cycle is different for each type of ingredient. For example, your smoothie will go for longer and at a more powerful setting that your chunky salsa.
You will definitely be happy with your blender and save a lot of time in the kitchen with these three fantastic features.
For more information on the best blenders you can go to GoBlendIt.com. They have a Top 5 List of the best blenders. Their detailed blender reviews cover all major brands and models. And if you need some smoothie recipes, you can find those as well.
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Comparing Food Blenders
Comparing Food Blenders
There are plenty of benefits to having a food blender in the kitchen. It’s hard to imagine a home or restaurant without one. When comparing food blenders, think about the following benefits they all offer ;
Blending shakes, smoothies and juices – Probably the most common use of a blender, and why most people own one. The blender can blend most ingredients like fruits, milk, and other ingredients more efficiently to produce healthy juices, smoothies and shakes.
Purees – Great if you want all natural fruit and vegetable juices or baby food. Having a food blender makes preparing purees effortless and easy.
Grinding – Many food blenders are just as powerful as dedicated food processors. They can easily chop hard foods like nuts and ice; and powder salt and sugar as well.
There are so many blenders to choose from nowadays, that comparing food blenders can be a bit daunting. Purchasing food blenders usually requires strict comparisons among the many options available.
Price comparison – Blenders can cost less than forty dollars and as much as two thousand dollars. If you’re on a budget or have money to spend, choose one with as many features within its price range.
Purpose and Feature Comparisons – Many food blenders have plenty of features and implements and will vary by price. For simple purposes like making smoothies or fruit juices, whisking implements, titanium blades or multi-speed settings will become irrelevant.
Brands – There is a wide variety of food blender brands, such as Breville, Vitamix, and Blendtec. When comparing food blenders, most people will stick with a brand they know, but sometimes you will pay more for less features. Check the features of each blender when comparing food blenders, and read reviews to see what other people think about them.
Brian Wills is the editor of http://www.blenderexpert.com where you’ll find lots of easy to follow blender reviews reviews and information to help you find the kitchen blender for your needs.
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Generation Y And Social Media
Generation Y And Social Media
It is not too often that we Generation Y members can impart wisdom to our superiors with great acceptance. In fact, we have been widely criticized for a lack of work ethic and sense of entitlement. We will be the first to admit, we still have plenty to learn. However, when it comes to the world of new media, we have a keen advantage over our ‘elders’ and can likely teach them a thing or two. After all, we have been involved with social media for years now. Moreover, we’ve been doing it for fun.
Social media is taking corporate America by storm. Executives from large and small businesses alike must educate themselves and follow this trend or it is likely they will slowly become more and more obsolete as change-ready firms leave them in their proverbial ‘dust.’
As communications professionals it is our job to stay informed on this trend. We must understand and convey the most effective ways to communicate our clients’ messages. Until now, new media has been an extension of our social lives. We are able to chat via text in real time using instant messenger or, as we call it, “IM” and we spend hours searching for old friends from across the globe on social networking sites. Who would have imagined that our fun could be repurposed for business life!
Companies worldwide are beginning to use the social networking and video posting sites that we’ve been using for years (not to mention reading our blogs and vlogs), so it is important to not underestimate the technology involved.
It is also vital not to underestimate the knowledge your younger staff has to offer with regard to the best utilization of new media.
We don’t guarantee to be experts and quite frankly, we do not fully understand the capabilities that these emerging technologies can offer, but we would like to share some basic knowledge from a communications perspective.
Social Networking Sites: In the most basic terms, a social networking site connects its members through an online portal. It is parallel to a networking event. Your online profile serves as a virtual business card. It is one of the simplest forms of new media and the first step you should take when adopting a new media strategy.
We suggest you refer to facebook.com, myspace.com or linkedin.com to begin growing your social network. In our opinion facebook.com is more appropriate for top-level executives, where myspace.com serves those individuals more involved in pop-culture that might attract the more unsophisticated side of people’s interests. Linkedin.com is newer and more tailored toward business professionals, and is picking up steam.
Video Posting: If you have not heard of YouTube, you have a lot to learn. For our purposes we won’t hold it against you (just hire a Gen Y’er immediately following the completion of this article). YouTube is a video posting site where any person in the world can create, edit and post video content to the internet.
You probably wonder why the phenomenon of anyone with a computer and a camera becoming an editor, director and executive producer all in one, really matters to you. “Will it Blend?” is your answer. Directly after hiring your Gen Y’er please Google “Will it blend?” It is the story of Tom Dixon, founder of Blendtec who posted video of himself blending ridiculous things such as iPods and marbles. This video resulted in his blender sales increasing an exponential rate. We guarantee you will find this clip interesting and it might even inspire you to grab your video camera and get filming!
Blogging: Blogs are another very simple, albeit powerful, form of new media. Blogs are an individual’s documentation of anything they would like to share with the Internet community. Simply put, a blog is a digital diary with no key.
Some blogs are personal and share life stories: we have a friend with a family in London that posts on a blog two to three times a week to update her family in the States on their pursuits across the ocean.
Some blogs are topic based: as self-proclaimed fashionistas, a large part of our fashion sense is gathered from blogs such as dailycandy and whowhatweardaily, rather than flipping through the pages of the latest InStyle magazine.
Either way you look at it, blogs act as essential sources of information and are an excellent way to quickly reach a broad audience with your message.
As we said before, we are not new media experts. While us Gen Y’ers feel we can boast our knowledge of new media because a lot of this is old hat to us – the truth is, there is still so much we need to learn.
Personal Life versus Professional Life – Where to Draw the Line?: Since social networking sites, uploading photos to the web and watching videos on YouTube for entertainment purposes have come as second nature, we face a dilemma when trying to decipher where our personal life ends and professional life begins on the web.
For example, you can befriend colleagues on Facebook, but there is an awkward, “don’t want to share too much” moment. There is a fine line that constantly shifts and it takes true poise to find the appropriate balance between private and public life. This challenge is constantly irking Gen Y.
Technology Behind the Tool: Also, while we can spend hours messaging friends, blogging and sharing videos, we understand what we’re doing and the overall benefits, but we don’t necessarily understand the technology that goes into making it all happen.
Shorey Public Relations is a communications agency dedicated to unsurpassed service, deep intellect, high energy and remarkable creativity. With offices in Washington, D.C. and Saratoga Springs, New York, Shorey Public Relations team members’ service tech
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Using your Facebook Fan Page to increase your business exposure and revenue is simpler than you’ve been told. Everyone with a facebook fan page faces the same two problems:
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Categories: Heavy Duty Blenders Tags: Generation, Media, Social
10 Ways to Know Everything
10 Ways to Know Everything
Looking for news that interests you is best compared to playing pool with a loose turd.
If there’s one thing I realised in 2009 becoming a freelancer for the first time, it’s that demands for News Now are greater than ever before.
I feel it. And so do you. It’s not good enough to have yesterday’s events delivered on sheets of paper, despite the best efforts of The Sun to compare its tree-destroying work to an iPhone.
Most of the time it’s too laborious to even visit your favourite list of websites.
Finding the news that matters is like trying to sail the Atlantic on a boat made of feathers.
The semantic web (Web 3.0 if you’re a ponce) will help change all this automatically. Through folksonomy and taxonomy (organising and tagging, for normal people). But we’re not there yet.
So how do we revolutionise and streamline our information seeking behaviour in this time poor world of ours?
It’s simple. We turn the wheel the other way and make the information come to us.
Here’s your 10 for today:
10 ways to get it now:
Best for… Getting it.
1. RSS. People still don’t get it. You probably do – but if you’re only vaguely web-oriented (seriously, there are people who haven’t heard of Facebook and they don’t live in mental hospitals) then Really Simple Syndication is anything but. Thankfully it’s easier than ever to subscribe to feeds from your favourite sites using that natty little orange symbol living in your address bar, or clicking the RSS link on sites that care. The curse here is information overload – like many geeks I have huge swathes of content flying into my Google Reader. But there are loads of ways to get what you want from what you’ve subscribed to. So long as you have the power to search (dead easy), organise (use folders) and trash (if you come back to 1000s of news items, can them and start afresh – once you’ve searched keywords that are most important to you to glean the few bits that matter right now) you can handle your RSS. Promise!
I’m not going to unduly confuse matters but the guy who ‘created’ – at least in part – RSS, Dave Winer, has come up with the goods for the next-gen RSS called River2. Don’t worry yourself over this right now; in a nutshell it’s a quicker way of having your stuff dished up. RSS will suffice until River2 is more widely acknowledged by the big boys.
If you hate Google because you’re insecure about the safety of your personal information, and probably freak out when the concierge calls you by your first name after you’ve stayed at the same Travelodge nine times in the same month, then you can always point all your RSS feeds to a cool widget-style website called Netvibes instead.
RSS is the delivery mechanism. I’m gonna focus down below on the best ways to facilitate RSS…
Best for… Finding it.
2. Google News Custom Section. Newspapers on steroids – tailored to you, and in your face only when what you want is in the pipe. There’s much more about this sacred
bit of kit here but in a nutshell what you’re getting is the chance to choose all the keywords and phrases that matter to you in your daily life and build up an RSS feed that only features this stuff. It’s like a newspaper built of pixels with your name in the masthead!
Best for… Bringing it all together.
3. Yahoo Pipes. If number 2 is web news on steroids, this is LSD. At it’s easiest, it’s an aggregator: it allows you to bring lots of RSS feeds together to be delivered from one single source. You can create a fix of every news story imaginable and have it shoehorned into a feed type of your choice (for RSS, while the popularest, isn’t the only feed style available). Yahoo Pipes is so incredibly clever. But it also acts as a filter – you can screen feeds by keyword/location, for example, so if you have a news source feed that doesn’t quite hit the spot for you, it can be refined by ‘Pipes to give only what you want. Almost worth creating a Yahoo account for. Almost, as in ‘you have to’.
Best for… Spying.
4. Gist. This is where I deviate from my customary tradition of recommending stuff I ‘get’. So many people have yayed Gist I feel compelled to share it with you. Gist asks for your contacts stored across Twitter, Outlook, Facebook, LinkedIn etc and brings all the news together about them. So next time you talk you have everything you need to know at your fingertips. Outstanding in execution, they say. I installed the Gist plugin in MS Outlook and it doesn’t seem to do anything. But I haven’t toyed and the groundswell of public opinion suggests you should get it. Now. And Q – drop your poison-tipped umbrella in the uridium-lined locker on your way out.
Best for… Getting answers.
5. Hunch. Can’t decide whether to dump him? Looking for a present for your friend with no legs? Hunch is here to help! Curates crowdsourcing tech to give you the ultimate answers to many of life’s burning questions. Go through a simple process of multiple choice questions and find the answer that could quite literally change your life. Finally, question curation comes of age. After a bumpy start, Hunch is what it should be – a cure for indecision. Sadly, I couldn’t find out whether Gloria Estefan walks around her house with no knickers on, but trainers aren’t a good gift for Hopalong…
Best for… Showing off.
6. Google Ajax Feed. How to get your site visitors to read about your weird fetish for cow bells? It’s easy! Google Ajax Feed presents your RSS feeds du jour in a stylish, disappeary tickertape-type panel of loveliness. I discovered this yesterday but soon as I get the chance to implement it on davethackeray.com I’ll bang it in. I was looking to add a timeshare RSS feed for a client but all it spewed out was talk of Cialis so it needs a little tweaking, but if you want to run a feed on Paris Hilton’s norks it should crank out little distractions.
Best for… Getting down with the kids.
7. Tweetdeck (or Seesmic). Manage your social media in one place. These web ‘clients’ (they run as programs rather than in your web browser) let you handle all your Twitter, Facebook (and in Tweetdeck’s case, LinkedIn) status updates in a super-slick way. Run searches on keywords, hashtags and phrases popping up in Twitter, group your favourite Tweeps, auto-shorten URLs and drop pictures into your feeds. Both these babies run on Adobe Air framework which in English means they’re damn quick. Having said that, if you want a website that does a similar (but not as good a) job you could always have a play with Hootsuite. Or Ping.fm if you want to simply update all your social media sites in one breath. But that’s not ‘get it’ as much as ‘give it’. Focus, DT.
Best for… Old school nu-news.
8. bbc.co.uk. If you still love the traditional website experience (am I really saying ‘traditional’ in this context? Outstanding! My god, I’ve just turned 156 years old in 5 years) then this is a better way to grab your brain biscuits than the average web window. You can personalise and tailor your BBC homepage by dragging and dropping the different sections where you want them. Newsvine is another great example of how this cute technology promises to revolutionise the internet experience. Of course you can do similar things using iGoogle but again, be wary since there’s probably someone in a black Google bomber jacket in your kitchen inspecting your freezer contents as you’re reading this.
Best for… Swimming through the news without drowning.
9. CNET River. I love blending stuff. I especially love Will It Blend? because it’s the perfect example of a viral marketing campaign by a blender-making company. Kinda niche, huh? But the only place an iPhone really belongs is in the gnashing blades of a Blendtec appliance. My third-favourite example of blending (second is cocktail-making using as much Tequila as is humanly possible to consume) is the CNET River that mashes up the latest blogs, photo galleries, videos, and tweets from the company’s editors to give you a holistic view of the news issues of the day. One place – lots of opinion.
Best for… Stupid stuff and pop culture.
10. Digg.com. Maybe I’ve a weird tingly thing for its founder Kevin Rose. I’ve been addicted to the vlog Diggnation since Jamaica 2007. I don’t feel the same way about Alex Albrecht; I think it’s the hair that’s a turn-off. And his squeaky drawl. Digg invites users to submit content that others vote on. All categories
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Using your Facebook Fan Page to increase your business exposure and revenue is simpler than you’ve been told. Everyone with a facebook fan page faces the same two problems:
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Good Hair Day: Nutrition for Healthy Hair
Good Hair Day: Nutrition for Healthy Hair
You may be having a bad hair day because of what you put in your mouth.
Studies by hair loss prevention researchers at MMT Research Inc. found that bad hair days abound when we don’t get enough vitamins or protein. Bad nutrition causes hair loss (androgenic alopecia). In the April 2003 issue of Better Nutrition, zinc, for example, inhibits high levels of DHT, a form of testosterone that is linked to hair loss. Other inhibitors are amino acids such as L-arginine, essential fatty acids such as omega-3 (found in fish), lecithin, B vitamins, lutein, sulfur, iron, and minerals that help your magnificent mane. You can find these hair helpers in:
o Beans
o Whole grains
o Eggs
o Salmon
o Raw nuts
o Flax and pumpkin seeds
o Berries
o Dark greens
Salmon and greens also provide calcium for your teeth, so you’re helping your hair and teeth. Berries are high in cancer-preventing antioxidants, and dark greens also contain lutein, which halts blindness and cataracts. So when you eat all of the above, you’ll have a great hair day and look like you just had a day at a luxury spa.
In 2004, Dr. Nicholas Perricone’s bestselling book, THE PERRICONE PROMISE, outlined a diet for hair that differs from the 2003 recommendations. Perricone’s hair diet may seem as much of a fairy tale as Rapunzel. (Remember, though, Rapunzel’s mom wisely decided to eat greens during pregnancy!) Dr. Perricone’s top ten hair superfoods are no secret to health enthusiasts:
o Acai berries that contain powerful antioxidants
o Allium foods–onions, garlic, leeks, and shallots with powerful bioflavonoids
o Barley rich in niacin, which helps hair growth
o Wheatgrass, spirulina, and algae that cleanse the hair of toxins and provide essential fatty acids to build hair protein
o Buckwheat (eat your pancakes), which Perricone says is richer in vitamins, flavonoids, and minerals than other grains (except barley)
o Beans and lentils, for the same reasons as the 2003 study
o Hot peppers, which contain capsaicin that stops the pain so you don’t tear your hair out!
o Nuts and seeds, which contain essential proteins, phytochemicals and fatty acids to build healthy tresses sand reduce signs of aging
o Sprouts–they’re great for a youthful body, including the body in your hair
o Yogurt and kefir, which are said to promote longevity and health in people who live in the Caucasus Mountains in Russia–remember Julie Christie’s gorgeous hair in “Doctor Zhivago”?
While you can eat your way to healthy hair, many “hair formula” supplements crowd the market. In general, a multivitamin containing biotin, especially multivitamins for women, will strengthen your hair, skin and nails. Be sure to compare vitamin supplements, and make sure you don’t get an excess of vitamin D, which can lead to cancer as well as too much calcium that your body can’t process. Don’t count on supplements to save your hair.
Also, don’t expect to look like you’ve just stepped out of a hair commercial after changing your diet. You’ll start to see healthier hair three months after you improve your regimen. You can jazz up your beauty routine with juicing, dehydrating, and sprouting. Better nutrition will help color-treated hair maintain its bounce, too. And drinking water is always a great idea. You’re worth it!
Kristin Johnson is health editor for LivingRight.com, your source for health-improving appliances such as the Blendtec Kitchen Mill Grain Mill and the Green Star Juicer. Visit http://www.livingright.com for health appliances and ideas on living right.
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Categories: Heavy Duty Blenders Tags: Good, Hair, Healthy, Nutrition
4 Video Marketing Ideas to Boost Product Sales and Promote Your Website
4 Video Marketing Ideas to Boost Product Sales and Promote Your Website
With the explosion of video sharing and viral videos, there are a variety of video marketing ideas available but not all are applicable to every type of business. The following ideas discuss developing content for businesses that sell products and to some extent can be modified to work for some services.
1) Product Demonstrations
Product demo videos usually are made to demonstrate how your product works ( the step-by-step instructions) and highlights the features that differentiate your product from that of your competitors. However, you should make sure that you weave in the benefits of your product on your video script. Software screen captures, such as those taken by Camtasia or Screenflow, or a high impact demo by a presenter are all excellent ways of showing how your product or service works. In business to consumer marketing, these would be targeted at buyers of larger ticket items who want additional, detailed information about your product.
A popular example of this type of video is Blendtec’s blender ad campaign on YouTube.
2) Product Presentations
Product (or service) presentation videos are usually beneficial early in the buying cycle. Product or service presentations focus on benefits of your product from your customer’s perspective. This type of video should speak clearly to the specific reasons why your product solves a specific business or personal problem. They are used to help your customers and prospects showcase the benefits of your products and services, provide your customer your unique selling proposition and help differentiate your product from those of your competitors.
3) Product Reviews
Ideally, your business would benefit by product reviews that are provided by a trusted third party. However, customer product reviews can really work as well. Using a variety of search terms on Google, or another search engine, you can find third party video reviews from sites like YouTube, Facebook and various business portals. Only link to these sites if they provide credible video content about your product or service. You can also partner or joint venture with trusted third parties to create video product reviews for your own products.
4) Visual Stories
Quickly rising in popularity, visual stories employ illustrations, animations, Flash animations and motion graphics with a voice-over to explain complex products or services in a simple and compelling manner. These type of videos are developed to give additional information to customers who have already decided to purchase from you but need additional detail to finalize their decision. These types of interactive ads tend to be more expensive and are therefore appropriate for companies with larger marketing budgets.
Richard Sandoval has been in the graphic design business for over 20+ years and has added vi
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Using Video Testimonials to increase your websites sales and revenue is simpler than you’ve been told. Everyone with a website faces the same two problems:
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The Perils of Viral Video Marketing
The Perils of Viral Video Marketing
A successful video viral that captures people’s imagination can result in enormous commercial benefits, for even the smallest business or organisation. Take Blendtec. Their delightfully engrossing viral video series “Will It Blend?” did wonders for the manufacturer’s brand awareness and led directly to an increase the sales. There are however, a number of commercial marketing videos that have “gone viral” for completely the wrong the reasons, damaging well known brands.
Johnson & Johnson released a video in 2009 to coincide with “International Baby Wearing Month” promoting Motrin pain relief capsules to mum’s suffering ache and pains, but the video also insinuated that many carry their babies in slings or pouches as fashion accessories. This implication, real or perceived, led to hundred’s of mums around the world flooding messages boards, social networks and blogs with their thoughts about the pharmaceutical giant. Spoof responses were posted to YouTube and angry mothers threatened boycotts. This was a huge PR disaster for the Motrin brand that seriously challenged the old adage – no such thing as bad publicity. They were ultimately forced to take the ads down and apologise.
Hong Kong’s Langham Hotel also fell victim to a very badly misguided viral video campaign. They created a series of three videos entitled “Visiting Hong Kong Is A Big Deal” which featured supposed tourists (actors) having an unpleasant time out-and-about in Hong Kong, returning the sanctuary of the lovely hotel, away from the locals and nasty food. The videos prompted almost instantaneous outrage online from hundreds of mainly Hong Kong based bloggers who found the series offensive. The videos were take down very quickly, but according to one of the actors her scenes “involved acting as a tourist new to Hong Kong, expressing distaste at being served chicken’s feet in a local “dai pai dong”, then eating a spring roll in the restaurant at the Eaton Hotel (part of the Langham group)”. It’s no wonder really then that this video also went “viral” for the wrong reasons. This is part of the statement Langham Hotels reportedly released in the aftermath: “While we’re pleased that we’ve generated discussion in the forums with the videos we’ve created, we were disappointed that the satirical tone of the videos was misunderstood in some circles. As a result of the potential to magnify the tone in a direction that was not intended, we have decided not to continue with this campaign.”
Sony’s 2006 viral video campaign didn’t cause damage to Sony’s brand because it was misguided…the problem here was deception. In an attempt to sell their PlayStation Portable (PSP), theY hired viral marketing “specialists” in Zipatoni to produce a fake blog written by two imaginary teenagers, which featured a rap video about how much they wanted their parents to buy them Sony’s struggling product for Christmas. A shrewd blogger soon worked out it was fake and the backlash forced Sony to take the ad down. The dishonesty didn’t put the company out of business, but it certainly did a lot of damage to the Sony brand.
The right viral marketing video can deliver incredible benefits for a fraction of the cost of traditional advertising, but they can also backfire, so procee
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Categories: Heavy Duty Blenders Tags: Marketing, Perils, Video, Viral
A Good Commercial Blender Should Be A Part of Every Kitchen
A Good Commercial Blender Should Be A Part of Every Kitchen
A commercial blender is one of the most common appliances found in the kitchen. Sometimes called a liquidizer, this is a device that mixes food at high speeds in order to produce a liquid mass. Blenders are used for many different purposes such as to make purees out of vegetables like tomatoes, to emulsify liquids, or to crush ice to serve in mixed drinks and cocktails.
Usually blenders consist of a jug-like container with a removable lid, which is fixed on to an electrical mechanism. The jug has a series of blades protruding from the bottom. Depending on the make, these blades are generally constructed out of stainless steel. Recently a new type of commercial blender has appeared on the market – the hand held blender – which is a tube like device that has spinning blades on the tip of the tube. This blender is inserted into a bowl to get a similar effect. This is useful for mixing products like batter; however, it is usually not suitable for making purees or crushed ice.
A blender is not a food processor, and vice versa. Although these devices have many features in common, the main difference is that a food processor has many more functions and capabilities that enable it to shred, grate or slice different types of both soft and hard foods. On the other hand, a blender usually just mixes. There are many food processors which incorporate blender features into their design. As a result of this, blenders have dropped in popularity and subsequent production.
The commercial blender got a significant boost with the advent of the popular YouTube series “Will it Blend?” which featured many different items being blended on the Blendtec line of liquidizers. These items included whole chickens, iPhones, and marbles, and were usually reduced to powder. Other blenders have the ability to cook the products, as the speed at which the blades move produces enough heat to cook the item being blended.
Liquidizers vary in prices, depending on brands, features, as well as deals and discounts. Simple blenders with 30-50 ounce jars and two speed motors cost around -0. These are fine for simple home usage; the more expensive models are usually used in bars and restaurants. These are high-performance models and usually have programmable modes, polycarbonate containers, are more durable and have noise reduction capabilities among others. However these can cost around 0 each.
Most home users prefer to spend less than this on a blender, but it should be advised that cheaper models can break down quicker with extensive use. A model which is both durable and cost friendly is usually the best, as opposed to one which can blend marbles.
Are you looking for the best blender? Be sure to visit my site to read my review on the Blendtec vs Vitamix.
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Categories: Heavy Duty Blenders Tags: Blender, Commercial, Every, Good, Kitchen, Part, Should
Viral Advertising: “will it Blend?”
Viral Advertising: “will it Blend?”
You may have read about the merits of “viral advertising”, which is a relatively new term that refers to marketing techniques that use social networks (i.e. MySpace, your e-mail buddy list, etc) to pass along messages, e-mails, or video clips.
The message gets read or viewed and then is passed along to a friend or colleague in a viral fashion. Much like the chain letter of the old days, viral advertising is efficient and pinpoints its target. Advertisers figured out that an odd or entertaining video might be just the vehicle to bury an advertisement.
Below is a viral ad from a “high-end” blender company called BlendTec, a consumer product company that I had never heard of before this viral advertisement. They have produced a series of quirky ads that have floated around the internet with many now archived on YouTube.
This kitschy ad series has a catch phrase of “Will it Blend” with a host that reminds me of my son’s high school physics teacher replete with lab coat, safety glasses, and silly grin. Each episode includes another goofy test of the BlendTec blender with some offbeat item in the blender. I will stop there and let you make your own judgment.
Got to http://www.youtube.com/watch?v=C_A3EAuXA38
The point is that this is a powerful technique that many businesses could use to build their brand awareness.
John Bradley Jackson brings street-savvy sales and marketing experience from Silicon Valley and Wall Street. His resume also includes entrepreneur, angel investor, corporate trainer, philanthropist, and consultant. His book is called “First, Best, or Different: What Every Entrepreneur Needs to Know About Niche Marketing”. To contact Mr. Jackson, please visit http://www.firstbestordifferent.com or call him at 714-777-2033
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Categories: Heavy Duty Blenders Tags: Advertising, Blend, Viral
Internet Marketing Strategies For Explosive Network Marketing Online- Part 4: Social Networking, Web Marketing 2.0
Internet Marketing Strategies For Explosive Network Marketing Online- Part 4: Social Networking, Web Marketing 2.0
This is Dianne again, and I’m an Online Marketing Consultant specializing in helping Network Marketers succeed in exploding their network marketing business online.
This is the third part of a short 5 article mini-series that explains the top 5 internet marketing strategies that will allow you and any other serious network marketer to climb to the top of your business and join the ranks of the top earners across the industry.
In a recap of the last three articles, I discussed Residual Income & Solving Cash Flow Problems, the importance of Lead Generation & Listbuilding, and Affiliate Marketing. This fourth article is about Social Networking, Web Marketing 2.0 & Viral Marketing
I’ll start with viral marketing. What is viral marketing? It is marketing that spreads like a virus. Before the Internet, viral marketing was Word of Mouth Advertising. Today viral marketing uses the internet, and it’s a whole new world.
Some examples of good viral marketing are:
The Blendtec’s “Will it Blend?” video series. If you haven’t seen them yet, check them out on Youtube. They show scientists testing if various household items to find out if it’ll blend in their super-powerful blender. Blendtec has successfully leveraged the popularity of Youtube and other video sharing sites.
Or there’s “One Red Paperclip” where the author of a blog started with a single red paperclip and traded his way up to a house, documenting his steps along the way.
Viral marketing works hand in hand with online social networking media, also called web marketing 2.0. These social networking sites are online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. This includes social networking sites such as MySpace, Facebook, Bebo, Twitter and YouTube.
As a network marketer, you understand the importance of networking and making connections. That is what our business is built on. And online we use these social networking sites to do this.
Social Networking online is about meeting and networking with other professionals and entrepreneurs, and sharing info, tips, strategies and opportunities. By using these websites and introducing yourself to the individuals in these communities you are meeting exactly the type of people that are interested in what we do and the type of people you want to work with.
This is your target market.
Online social networking is an important way to meet people and get leads and visitors to your website.
This can be one of the most effective FREE marketing strategies to attract high quality people to your team, if you know what you are doing! Effective social networking involves Attraction Marketing. If you want to use this strategy I HIGHLY RECOMMEND you learn more about ATTRACTION MARKETING.
You can learn attraction marketing, social networking and much more by clicking on my link below.
For more Internet Marketing Strategies for Explosive Network Marketing Online, I’ll see you in article #5, where YOU are the Key!
To find out more about our amazing marketing system for network marketers go to my personal website at http://DianneRonnow.com now and fill out the form to get immediate information.
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Categories: Heavy Duty Blenders Tags: Explosive, Internet, Marketing, Network, Networking, online, Part, Social, Strategies
Video Blogging is a Great Addition to Your Business Blogs
Video Blogging is a Great Addition to Your Business Blogs
YouTube and other video sharing sites have made videos extremely popular on the Internet today. There are many who prefer to watch a short video before deciding if they want to visit your site or business blog.
Video blogging can convey a lot more information quickly and in a manner that is more entertaining than reading dull text. Research has shown that people tend to absorb and retain information a lot better when both audio and visual components are engaged, as is the case with video blogs.
So why not add video blogs to your current business blog? May be even create a full-blown video blog, also known as vlog. Video blogging, sometimes shortened to vlogging or vidblogging is a form of blogging where the primary medium is video.
This is especially true on the Internet as most visitors tend to skip read and in the process may miss some of your important selling points. Whereas a short, 2 to 3 minutes video that highlights the main benefits of your product or service may be more effective in the visitor taking action.
Video blogs can provide emotions, feelings and a visual aspect that mere words cannot. If a picture is worth a thousand words, then a blog video is worth a heck of a lot more. People love to be entertained. So why not give them both, information and a good time all at once? If you can pull it off successfully, you’ll enjoy the added benefits of your video going viral.
The best example of this is the now famous Tom Dickson’s “Will It Blend” Blendtec Blenders videos. He turned the most unlikely things like iPhones into iDust using his Blendtec Total Blenders. His popularity exploded on YouTube making him an Internet rock star with a cult following. He’s been a guest on Jay Leno, as well as “I Want That,” and Modern Marvels on The History Channel.
The best-paid ad campaign couldn’t hold a candle to that kind of publicity and brand recognition. The bottom line – sales increased 5X!
You can Google “will it blend” and search for videos to see some of his popular videos.
I hope this article has given you a taste of what videos can do for your business blog and you may want to try it for yourself.
Download my free report “Video Marketing for Business” from here: http://tinyurl.com/dxv9o2.
Do you want practical and actionable Internet marketing help to increase your online income? Visit my site http://www.diymarketingcoach.com to get easy to follow, step-by-step instructions for building a successful online business without spending a lot of money or time getting there.
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Small Business Video Marketing For 2010
Small Business Video Marketing For 2010
There are still debates going on about how business owners can use social media marketing, however the actual number of CEOs engaging in social media is surprisingly low.
In 2010 it seems that businesses have either grown comfortable, or have been forced to accept sites like Twitter, Facebook, and Foursquare.. For example, there are a number of influential CEOs using Twitter to represent their companies and bring a friendly face to their businesses. Tweeting CEOs like Tony Hsieh of Zappos and Guy Kawasaki of Alltop are well-known for their successful social presences and large followings as a result.
There is more to the buzz than just Twitter and Facebook, and you can see this in action by watching how business owners are using video marketing. We took a look around the web to see how CEOs and founders are leveraging video to educate and engage consumers.
Unfortunately this list was very small, which leads us to wonder how long it will take for businesses to catch on to the 800% growth in video viewership on the internet. For the small number of businesses taking a lead role in video marketing, their success is easily noticeable. The following is a collection of 9 CEOs and founders using video marketing to boost their unique small businesses.
1. Tom Dickson, Founder & CEO, BlendTec
Tom Dickson, Founder and CEO of BlendTec, an appliance production company that specializes in blenders, host’s his own Youtube channel – Will It Blend? In the video series the blenders are tested against everyday items. Popular items that were blended include an iPhone, a vuvuzela, and an iPad just to name a few.
Dickson’s YouTube series is a tremendous success. With just over 100 videos uploaded, total video views today total almost 131 million. We would be shocked if that level of visibility wasn’t influencing the bottom line.
2. Gary Vaynerchuk, Founder, Winelibrary TV
Gary Vaynerchuk is the founder and host of Winelibrary TV, a daily wine video blog in which Vaynerchuk reviews wines and updates the world on the latest wine news.
Vaynerchuk utilizes Viddler to host his daily video updates, and he also maintains an established personal account on Viddler, where he uploads videos on social media, technology, and branding, among a variety of other topics.
Leaders with large personalities should take note of Vaynerchuk’s openness to be real. His message is to the point with a honest opinion. That’s what keeps his fans coming back for more.
3. Mitchell Harper, Co-Founder & Co-CEO, BigCommerce
BigCommerce is an e-commerce platform that helps businesses launch professional online stores. Mitchell Harper, co-founder and co-CEO of BigCommerce, posts videos to BigCommerce’s YouTube channel around once a week, focusing on topics of interest to his core target audience, e-commerce experts. His videos take an educational point of view while maintaining a down-to-earth, yet professional tone. He says:
“I think it’s important to use a whiteboard to explain concepts, and it’s kind of become my trademark in the videos. I could use a proper studio but I want the videos coming off as genuine and not professionally made. Even when I make a mistake, I don’t edit it out, because I feel it takes away from the authenticity of the message.”
Harper appears to be incorporating value to both his community and business. Since launching the channel about six months ago, they have reached nearly 420,000 video views.
4. Tim O’Reilly, CEO, O’Reilly Media
O’Reilly Media, a media company that publishes books, magazines, websites, and produces conferences on technology topics. With over 1,000 videos and 2.5 million video views, the O’Reilly Media YouTube channel is a constant outlet for the organization.
The channel frequently incorporates speeches by and interviews with O’Reilly. We applaud O’Reilly Media for repurposing helpful content that would have otherwise been lost in the great unknown.
5. Kevin Rose, Founder & CEO, Digg
Kevin Rose, founder and recently appointed CEO of Digg (Digg), a social news website, co-hosts a weekly video podcast named Diggnation, together with Actor Alex Albrecht, where by they talk about the top stories from Digg. Diggnation at this time has over 3.3 million video views, proving that advertising your organization can sometimes be as easy as shooting videos that discuss what is happening in your community.
Rose also has fairly active personal accounts on YouTube and Vimeo, in which he posts on technology, travel and food, and hosts The Random Show with Tim Ferriss, writer of The 4-Hour Work Week.
6. Aaron Patzer, Founder & CEO, Mint.com
Aaron Patzer is the founder and CEO of Mint.com, and now the vice president & general manager of Intuit’s Personal Finance Group, since Mint.com was recently acquired by Intuit (makers of the popular personal finance apps Quicken and TurboTax). One of the best contributions that a company can make to an online community is educating its users on how to use its products. That doesn’t mean you have to create hundreds of videos, keep it simple and to the point while providing value.
Mint.com’s YouTube channel delivers powerful information on how to use the products and services that Mint provides. With just over 20 videos uploaded, many of which Patzer appears in, Mint.com is reaching nearly 700,000 video views. Congrats to the Mint.com team for always keeping it minimalist while still increasing video views. Their channel proves that quality always trumps quantity.
7. Pam Liebman, CEO, Corcoran Group
There are numerous real estate professionals diving into social media, and Corcoran Group, the biggest residential real estate firm in New York City, is ahead of the competition. Corcoran has an in depth social media presence, and their video presence spreads across to YouTube, Vimeo and blip.tv.
The videos feature CEO Pam Liebman responding to issues posted by Facebook and Twitter followers relating to the state of the housing market and New York living recommendations. For example, in the video above, Liebman answers a question posted by Inman News’ Rob Hahn via Twitter. These types of videos allow the Corcoran team to truly engage with potential customers, as well as showcase their expertise in New York City real estate.
8. Rob Banks (Co-Founder), BuildDirect
Rob Banks, Co-Founder of BuildDirect, a manufacturer and wholesaler of flooring and building materials, has a very active role in the companies marketing strategy. He appears in hundreds of videos on BuildDirect’s YouTube channel, discussing a variety of flooring and building materials. The videos often also feature Jeff Booth, President and CEO of BuildDirect.
BuildDirect’s mission for the YouTube channel is clearly stated: “We want to educate, to entertain, and to let you know who we are as a group of people.” The occasional Pancake Day video certainly gives us a glance into their lively company culture.
Charleston video marketing is changing and The Graham Marketing Group is providing the most effective advertising strategies for businesses all over South Carolina. Contact us today for a complete online 2 offline marketing strategy.
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This Years Summer time Blenders Around the Market… Which Helps make The most effective Smoothies?
This Years Summer time Blenders Around the Market… Which Helps make The most effective Smoothies?
Summer could be the blender’s hectic season. However the 9 standouts inside our Pick Ratings (obtainable to subscribers) will supply year-round outcomes, pur?eing soups, doing fruit smoothies, and even grating cheese, furthermore to creating the obligatory frozen cocktails. Do not be wowed by claims of large wattage or a number of speeds. Neither has translated to superior efficiency in our assessments.
The top-rated one Health Master earned an Exceptional Ranking in all of our performance tests, crushing ice cubes, blending smoothies, and pur?eing greens with equal power and precision. 3 Breville, four L’Equip, 6 Viking, and 7 KitchenAid had been high-quality at creating icy beverages and smoothies and pur?eing, and also the L’Equip was the quietest of the bunch. 2 Oster, a CR Ideal Acquire at , provides the best worth all round, especially if icy drinks and cheese-grating are not inside your repertoire.
No other discount blenders produced our lower, least of all the Hamilton Seaside Thermal Cooler 50711. The producer states that its machine retains blended contents cool, a good thought except that it had among the lowest scores at crushing ice and generating frozen beverages. It was also a single of 9 models that failed our durability check, an critical criterion if you would like your subsequent blender to serve you all year and for numerous extra to arrive.
This past week I produced numerous fruit smoothies for my kids. I noticed that on each and every recipe that I made the instructions were to mix the ice in levels. They’d say increase 50 percent the ice right here or create the relaxation in the ice there. Not with the Blendtec Complete Blender!
The Blendtec Blender you merely add the ice at the end and thrust the smoothie button. No dials or thought on what to thrust or how extended to mix. You push 1 button after which wait the designated time and that’s it.!!!
You can find a huge selection of blenders on the market and to some degree they all mix. Blenders are utilised a lot in meals preparation, even grinding grains, so what helps make a single better than another and what could make one the finest smoothie blender?
Very first, you produce a smoothie to drink it not consume it. If we are consuming something we want it very liquid and never with little pieces that still require some chewing. Plenty of blenders will produce a great puree but it really is typically too thick to consume. Increase more drinking water and you get lumpy h2o. It’s called a smoothie due to the fact it really is clean and uncomplicated to drink regardless of your components utilised.
I drink a green smoothie once and occasionally twice each day. It has built an apparent distinction in my fat and energy all through the day. At first I employed the blender we experienced and I thought it labored, but when I went towards the smoothie shop the similar ingredients tasted extremely different, usually go with the Health Master.
Take a have a look at any smoothie shop and see what they are using. It isn’t a secret. You require a higher energy blender which has a huge motor to liquefy fruits and greens. The price of this kind of blender could be 3 to five times much more than the division keep variety but it’s going to produce a really distinct smoothie and most likely it can final a lifetime.
You can find only several blenders readily available that pass this check and there’s only 1 lengthy established quality energy blender of this type. We invest countless dollars on unique kitchen instruments and a great blender could be the most useful of them all. It certainly is in my kitchen.
To Find out Extra Concerning the Very best Blenders For Summertime… and anytime smoothies for any occasion simply click on around the link below to get a special discount on one of your very best blenders to make smoothies and everything in among. myhealthmaster.com
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Four Awesome Online Marketing Campaigns and What You Can Learn from Them
Four Awesome Online Marketing Campaigns and What You Can Learn from Them
When you work in online marketing, it’s easy to put on your blinders and focus solely on your SEO company and clients. This is a great way to get some work done, sure, but it is often helpful to examine your industry as a whole, and see what can be learned from the top business marketing campaigns.
Let’s take a look at four particularly successful campaigns:
1. Old Spice
Despite the “old” in its name, Old Spice rocked a rather “new” social online marketing campaign featuring Isaiah Mustafa, the star of the company’s TV ads. On a set staged in Portland, OR, Mustafa answered 186 user questions (in his trademark hilarious style) through a variety of networks, including Reddit, Facebook, Digg, Youtube, and Twitter. The business marketing campaign racked up a record 6.7 million views in only 24 hours.
2. Best Buy
We all knew that Best Buy’s blue shirted Geek Squad employees were supposed to be helpful, but the company’s @twelpforce Twitter account demonstrated just how helpful said geeks could be — for both tech questions and business marketing. Best Buy employees from all over the country use @twelpforce to answer user questions directly. The campaign has helped Best Buy connect to thousands of customers, and it’s still ticking.
3. Cloverfield
When promoting their 2008 monster movie, the creators of Cloverfield had viral marketing on the brain. The promotional team released teaser trailers online with hardly any information about the film, as well as fake MySpace accounts for the film’s main characters. While the teasers helped gather hype, the MySpace profiles underscored the film’s emphasis on realism.
4. Will It Blend?
Blenders aren’t interesting, nor are they traditionally associated with a Gen Y audience, but Blendtec founder Tom Dickson reached out to this group — among other fans — through his super viral Will It Blend? online marketing campaign. In the campaign, which still exists, Dickson uses his company’s blenders to demolish everything from whole chickens to iPads, posting videos of every feat on WillItBlend.com. The campaign demonstrates the power of Blendtec blenders, all the while helping to brand the company and connect to a younger audience group.
So, what can we learn from these business marketing campaigns?
1. In online marketing, humor is no joke.
For many consumers, the internet is a much-needed reprieve from the stresses of school, work, and other responsibilities. They want to be entertained online, not educated. For this reason, humorous campaigns like those of Old Spice and Well It Blend? have an edge over more straightforward advertising. In addition to giving surfers what they want, these online marketing campaigns can also help to humanize and brand a company. This is especially useful for distributors of traditionally unexciting products, like blenders.
2. Social networking is a valuable business marketing tool.
Creating a website is one thing, but if you want to reach consumers, you have to find them where they live: on Twitter, Facebook, MySpace, Reddit, and other social services. Best Buy, Old Spice, and Cloverfield all marketed their businesses on social profiles to tremendous success.
All that being said, for many small businesses, creating a sensational online marketing campaign isn’t enough. If your brand isn’t recognized and your website isn’t receiving significant traffic, you’ll also benefit from traditional search engine marketing internet advertising services with SEO and PPC plans.
Ajax Union is a boutique internet marketing company in Brooklyn, NY. We offer a variety of business marketing plans with 100% transparency and zero contracts.
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