Reality Tv, Youtube, and Video Marketing ? it All Comes Down to Real People
Reality Tv, Youtube, and Video Marketing ? it All Comes Down to Real People
Reality TV is booming. What began as a concept that most people believed would be a passing fad has grown into a national viewing pastime. From singing and dancing to finding love and racing across the world to relationships among strangers thrust together in one house, reality TV has hit the big time. Why? Because reality TV feeds our hunger for a reflection of ourselves; its core purpose is to show real people in real situations. Watching and building relationships with real people like themselves. By the millions, Americans have replaced actors with real people.
Enter YouTube: new technology that gives the general public the ability to not only watch, but to participate. This became the fastest growing online community in history. 20 Million users in 16 months! In 2007 it was estimated that on any given day, 13 hours of videos are uploaded onto YouTube every minute. There is clearly an intense and global interest in regular people and their unique personalities. People are interested in other real people like themselves.
So what do reality TV and YouTube have to do with successful sales? Perhaps the most significant factor influencing sales is the human factor. Bob Burg said it best, “All things being equal, people will do business with — and refer business to— those people they know, like and trust.” Reality TV and YouTube’s success is based on people being able to relate. Relating is the first step in getting to know, like and trust. See where this is going?
Enter BlendTec. Can you believe a small blender company is a video marketing pioneer?
You can go to YouTube and check out their amazing “Will It Blend” series. And so it begins: YouTube becomes the center of the Video Marketing universe (and it still is).
From loan officers and REALTORS to blender companies and hair salons, every small business you can think of has jumped on the video marketing opportunity.
Not only did YouTube provide a free video hosting platform that was also easy to use, it opened up local small businesses to 100 million potential customers! Ok, so what is the bad news? Well, there is some, as it turns out. While you are out there being introduced to new potential customers, so is your competition. When a salesperson uploads a video to YouTube and then sends the link to their database they have also introduced their database to their potential competitors. How? YouTube includes a valuable, albeit problematic, feature for salespeople called “Related Videos” under which videos with similar content are displayed for people to peruse. Try it yourself. Type in your title like “California Loan Officer” and see how many loan officers are using Video Marketing.
Enter Think Big Work Small (http://www.ThinkBigWorkSmall.com). The light bulb was burning brightly when co-founders Tim Kearns and Frank Garay of Think Big Work Small figured out how to maximize the power of Video Marketing while eliminating all of the problems of working with free public systems like YouTube.
Both Tim and Frank were seasoned mortgage loan professionals and decided to create the first version of their Video Marketing Engine (VME) for the mortgage industry professional. Now released as VME 2.0 Mortgage Edition, the platform is a complete sales system including a database driven sales CRM (customer relationship manager) integrated with a loan officer specific dashboard. Tim Kearns wanted to create a system where “loan officers can live their sales life” by having all the tools they need to generate consistent new referral partners, prospects and clients at their fingertips.
The proof is in the pudding. Just out of BETA, the company is already boasting testimonials from users experiencing immediate success using video marketing, including one loan officer who explains he generated almost ,000 in commissions in one month thanks to Think Big Work Small’s video marketing system.
You can do more than learn about video marketing, you can get involved! Check out how to try it for yourself at www.ThinkBigWorkSmall.com
Stefan Lubinski, who coined the phrase “Marketing is not telling people what you do; Marketing is telling people what you do DIFFERENTLY”, is the Founder of Brainstorm Group LLC and brings a diverse and successful professional background from Restaurants to Real Estate to the stage and the boardroom for his clients ranging from independent sales professionals to CEOs.
His “Selling It Like It Is” direct and humor-filled style has been described as George Carlin meets Brian Tracy. Stefan is a strategist, speaker and entrepreneur but above all he is a salesman through and through, dedicated to the science of sales and the mechanics of marketing.
As Executive Producer for Think Big Work Small, Stefan’s focus today is teaching small business people, independent sales professionals and corporations how to harness the power of video to revolutionize the way they connect, communicate and create commissions.
Stefan received his degree from Rutgers University and currently lives in Austin Texas with his wife Shelley, his 3 horses and 6 dogs.
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5 Professional Copywriting Services to Take Your Marketing and Advertising Further, Part 2 of 3
5 Professional Copywriting Services to Take Your Marketing and Advertising Further, Part 2 of 3
Looking for professional copywriting and marketing services?
Are you looking for outside-the-box ways to market your business?
My aim for this 3-part article series has been to list and explain 5 little-known online copywriting and marketing services. This is a 3-part series because I want to explain each of these in enough detail, and in a way that opens up the abundance of opportunities and marketing channels for you to spread your message.
In the previous article, I talked about a strategic way to use the salespage. The key idea here is that this use of the salespage occurs after the visitor has already bought, not before.
In this article, we’ll explore 2 more copywriting services.
Copywriting Service #2: Video Copywriting and Marketing
Is a slide-to-video presentation best for your visitors?
How about an infomercial-style video?
How does the fact that most people are visual learners influence how you’ll produce a visual message?
I’m sure you know that online video is a huge trend, confirmed by the growing number of video sites like YouTube, Metacafe, and Revver.
Though the traditional definition of copywriting services didn’t include video marketing, when you consider the fact that 52% of all Internet traffic is video, or video-related, it becomes apparent that you should consider the services of a professional video marketer. My prediction is that done-for-you video marketing services will be on the rise. (In fact, I know they are.) Your prospective copywriter may provide video marketing advice. If you’re lucky, they may even provide the service themself. Currently, there are very few who do, but since video is increasingly used as a viable marketing medium, the need for video marketing services will increase, and copywriters are in a very good position to offer this.
When done well, video marketing can be a profitable marketing channel for you. One need look no further than Blendtec’s popular “Will It Blend” series of videos on Youtube.
Copywriting Service #3: Adwords Pay-Per-Click Campaign Management
In October 2008, one of my copywriting coaches told me something that I had heard numerous times before: that a small change in an ad can result in a significant increase in response.
In addition to writing pay-per-click ads for your marketing campaigns, a professional copywriter can also manage them. If your copywriter understands pay-per-click, they can monitor each pay-per-click ad. Some will be profitable for you, whereas others will break even or fail to yeild a positive ROI. By observing click-through and conversion rates, a web-savvy copywriter can pause your low-converting, money-wasting ads, and direct more effort toward creating ads that resemble the positive ROI ads.
D.K. Fynn is a business strategist and direct-response copywriter who offers high-value professional copywriting services to serious clients. He has worked with some of the most successful marketers online, such as Dan Lok and Alex Jeffreys. To find out how D.K. can be your key to success, and to schedule a free, one-on-one consultation, go to DirectResponseCopywriter.DKFynn.com (Note: There’s no L in D.K.’s last name.)
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Categories: Heavy Duty Blenders Tags: Advertising, Copywriting, Further, Marketing, Part, Professional, Services, Take
Good Viral Marketing Examples – Techniques That Work
Good Viral Marketing Examples – Techniques That Work
Viral marketing is a very effective way to drive traffic to your website and gain exposure for your brand. What exactly is viral marketing? When one of your promotional pieces gets linked to, passed around, and spreads with a life of its own, it has gone viral. In order for something to do this, it has to be of interest to a lot of people. It can offer great value, be shocking, funny or controversial. The idea is to grab the interest of a few people who will want to share your material with a few more and so on.
Here are some viral marketing examples to better help explain.
1) Funny videos are a great method to use for viral marketing because video sharing is so popular today. Funny or weird videos get shared among friends and posted on blogs and get seen by a lot of eyes. Insert your brand or a link to your website into the video and you have one good example of viral marketing. Remember that your video needs to be unique in some way. There is a lot of competition out there and an average video won’t get very much attention.
2) Hotmail is often used as the classic example of viral marketing. When they started giving away free email addresses, everyone who used their service also advertised it because a link to Hotmail was automatically included at the bottom of every email sent. More and more people saw the link, clicked it and signed up for a free email address. All these new users then sent out the Hotmail link with every email they sent and so on.
3) Giving away free ebooks or short reports is another viral marketing example that is pretty popular today. The free report contains advertisements for your website with links back to it. You give the report away and let everyone know they can also give the report away to their friends and subscribers. Pretty soon your free report has a wide circulation and your website gets a lot of free publicity.
4) Posting gossip or rumors on your blog can sometimes go viral as can posting controversial statements. This is also called link baiting. The purpose is to create a buzz that gets people talking about your post and linking to it. All those web hits and backlinks will be good for your business as long as you do it right. You have to be careful about stirring controversy or making statements that are untrue because it might blow up in your face and even hurt your business.
5) Viral marketing failures are not uncommon even among big businesses with huge advertising budgets. It is difficult to predict what will take off and what will be a flop. There are many good viral marketing examples you can learn from such as Burger King’s Subservient Chicken video and Blendtec’s “Will it Blend?” videos. These were successful in part because they were interactive and unique.
Remember also to make your video or report easy to be shared. Allow your videos to be embedded on other websites and let your reports be freely shared. For the average webmaster the point to keep in mind is to over deliver on value whether it is in the form of a hilarious video or an informative report. Create something that people can’t wait to share with their friends and you will have a viral marketing success on your hands.
Discover more strategies to increase website traffic for free at: http://www.giveaway-list.com/blog!
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Categories: Heavy Duty Blenders Tags: Examples, Good, Marketing, Techniques, Viral, Work
The Best Vral Marketing Campaigns: Will It Blend?
The Best Vral Marketing Campaigns: Will It Blend?
“Will it blend?” was an ingenuous viral marketing campaign on YouTube and other video hosting sites. The campaign was the brainchild of “Blendtec”, a company that sells blenders. The first viral message was uploaded on YouTube consisting of a presenter who tries to blend different objects using the company’s blender.
It immediately became a hit, getting a huge number of views by the end of the first day of the upload. The company then asked the audience to email their requests of objects to be blended in the next episode. After the success of the campaign the company’s sales tripled. The videos are still popular today.
Analysis:
If you take the time to analyze this viral marketing campaign you will notice that all the elements we mentioned in the previous article are present:
-Novelty:
The idea of blending hard every day objects to prove the sturdiness of a blender is interesting; almost anyone would sit and watch an iPod blended to smithereens. This unexpected idea resulted in a huge buzz surrounding the videos and the company.
-Subtlety
Although the videos were all about how strong the blender is, it was done in an indirect and entraining way. You can simply watch the videos to see stuff blended without ever feeling pressured into buying it.
-The feel good factor
Not only were the videos funny, but it was practically impossible for anyone not to share them with friends. They immediately granted the poster cool status among friends. Everyone will surely praise the poster for such a fascinating find. This led to the quick spread of the videos all over the internet.
-Continuity
Not only did the company make a series of videos, they also asked for the audience’s input on the content of the next episode. This made the people who sent suggestions have to wait for the next episode, guaranteeing a large number of viewers and a lot of buzz before the episode was even posted.
After analysis of this campaign you can clearly see that all of the elements of the best viral marketing campaign are present. To read about other great viral marketing campaigns please visit www.doubleurincome.com
At Double Your Income, you can find free online advice on Internet Marketing, along with more specialized consulting services to your small and medium sized online business in Egypt and the Middle East that are customized to perfectly suit your business’ needs and goals.
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Social Media Marketing Best Practices Brent Mclean Is An Account Director At Alterseekers, Inc
Social Media Marketing Best Practices Brent Mclean Is An Account Director At Alterseekers, Inc
Social media has become the new battleground where brands have opportunities to fight for the hearts and mindshare of consumers. While social media is a relatively new phenomenon, it has been hailed as the most important shift in communications technology and media since the advent of the Internet itself. Participation in social media has skyrocketed into the hundreds of millions of active users and is increasing and spreading into broader demographics. People are spending an increasing amount of time (hours on average) on sites like Facebook, Twitter, YouTube, and also on blogs. Social media sites are increasing and everyday people are reconnecting with old friends, finding new ones, building business relationships, sharing their photos, videos, and thoughts on their lives, the world, and even the brands that they use.
Whether or not you’re tracking and following the conversations, your customers are talking about you online via their social media networks. They are writing about what they like as well as what they don’t like.
The brands that are successful in this new world of social media are those with a solid social media strategy for how to actively participate in the conversation around their brand. Consumer brands like Starbucks, Webkinz, Cold Stone Creamery, and Burger King have built awareness, preference and general goodwill among consumers through active social media marketing efforts.
But is social media marketing all just warm and fuzzy? Hardly! Blendtec achieved a five-fold increase in blender sales with a viral video series “Will it Blend.” Starbucks uses its “My Starbucks Idea” site (powered by the Salesforce.com Cloud) to generate and vet valuable product and promotion concepts. Dell estimates that their social media efforts create about million in revenue. Comcast set up the “@comcastcares” Twitter account to actively monitor and respond to customer complaints and requests – for a vastly better customer experience – which leads to increased retention and better word of mouth. Social media efforts can generate real business value and results, and those results and be tracked and measured.
But for every social media marketing success story, there are hundreds of failures. So many companies have gone to the effort of launching social media sites, but created boring, lifeless pages on Facebook, Twitter, YouTube, MySpace, and blogs that no-one is paying the slightest attention to. Why? Simply put: poor planning. These companies jumped on the bandwagon of social media marketing without developing an adequate plan with business goals and metrics and a relevant creative strategy, and their efforts simply died on the vine.
So who wins in social media? The brands that make a big splash seem to follow a pattern:
Start with a clear objective
If you don’t know what you want your customers to do, then how can you expect them to do it? If you don’t know what your business goals are for your social media marketing efforts, then how can you drive toward them and how will you know when your efforts have worked? You need a social media strategy. You need to set goals, create tactics, measure, and adjust. Slapping some social media pages together is not a plan.
Offer something of real value
Your customers engage in social media to enrich their lives. They are happy to interact with your brand, if you’re giving them valid reasons. Starbucks has 3.7 million Facebook fans on this principle alone! They regularly offer their customer fans coupons and other cool stuff, and it absolutely works.
Show your human side
Jonathan Schwartz, CEO of Sun Microsystems, achieved 400,000 visits per month on his blog merely by being honest and human. He was open with his thoughts and opinions and allowed his readers to post comments with the same openness. People respond to human connections over social media. The more real and transparent and the more personable your brand can be, the more you will win in this space.
Entertain
Let’s face it: social media is fun. We share our wacky stories with our friends and family. Likewise, we invite companies and brands into our personal conversation if they’re fun! Burger King gets recognized for their outrageous promotions like the Whopper Sacrifice application in Facebook where users could “sacrifice” ten friends from their list in exchange for a free Whopper. Successful brands have found that they can show a more fun and edgy side in social media than in other channels, and be rewarded accordingly.
Engage in the conversation
Your customers are talking about your brand, and they’re doing it via social media. Shouldn’t you be a part of that conversation? Starbucks embraced this principle with MyStarbucksIdea.com, where users can submit their thoughts and ideas and see progress on what’s being done with those ideas. Many brands monitor mentions of their name online and respond to customers who need help or have a complaint. When done correctly, customers appreciate this level of support and interaction, and retention and referrals will improve accordingly!
Track & Measure Sales Impact
The point of social media marketing is to make money. You can’t manage what you don’t measure, so track everything and make sure you’re responding to the information you’re receiving. We’re living in real time and social media has never been so demanding of instant gratification and response.
Earn while you learn
If you’re not making money, then you shouldn’t be in marketing. I’m not talking the hard car salesman here, but everything you do should track back to how it impacts your sales. If something’s not driving sales, then figure out what needs to change. You’re never going to bat 1,000, but the more profitable your marketing efforts are, the more “at bats” you’ll get from your company.
For more information on Social Marketing, please download our Free Webinar on Monetizing Social Media: How Do You Make Money with Facebook and Twitter.
AlterSeekers is a brand promotions agency in New York focusing on promotions consulting and planning, web strategy, social media New York and social media marketing New York (including Twitter consulting), go to market strategy, and overall strategic planning.
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Will Social Media Marketing help New Zealand’s best SEO’s win the Quadracentifiable Challenge?
Will Social Media Marketing help New Zealand’s best SEO’s win the Quadracentifiable Challenge?
Links – Mindshare & Branding – Sales – Customer Interaction
Quadracentifiable social media marketing means using social media platforms to fully benefit your website. There are essentially four different types of return that you can expect from a successful social media marketing campaign: links, mindshare/branding, sales and consumer interaction.
Below, a look at each type of return and how you can tap into it, depending on your goals.
1. Links
Using social media for quadracentifiable link building is most popular within the SEO community, and for good reason. We all know that incoming links to your website is great for optimisation purposes. Using social news sites as a platform to spread your content can effectively produce hundreds or thousands of new inbound links to your site.
The objective here is to produce a piece of quadracentifiable content that will spread virally and naturally collect links. The big social news sites already have millions of users, so the idea is to leverage these sites to get your story popular enough so that it’s exposed to their user base. A popular piece of content on these sites is seen by tens of thousands of hungry bloggers looking for stories to blog about.
Sites that are best for building links are Digg, Delicious, Netscape, and Reddit.
Mindshare & Branding
Social media marketing goes beyond just traffic and links. It is also great for creating mindshare, branding initiatives, and brand awareness. It doesn’t matter if you have a new brand or one that is well established, using social media can help build or strengthen it.
Social media is also part of a brand experience when users interact in these channels. If the experience is positive, high-energy, interesting or funny, all of these elements will support a unique brand experience and support ongoing initiatives in this area. Positive or negative experiences here can really have an impact on a brand.
A few examples of positive experiences include funny videos, useful content, flash games, and contests based on user participation. Each of these methods helps engage a deeper dialogue or interaction with the consumer and can help get closer to the customer.
Best sites for creating mindshare are YouTube and MySpace.
Sales
The bottom line for many marketing campaigns is to bring an increase in sales. Sometimes this is done directly and sometimes it is a very indirect process. It is very hard to create a social media marketing campaign that will result in direct sales. This is because you’re reaching consumers in a non-purchasing stage of the cycle. It contrasts from standard SEO where consumers are looking for what you’re selling and at the point of purchase already. Social media is less intrusive, and part of the reason people engage is because there’s more there than just a selling message. Any content piece with a strong selling message will not be received well or successful.
The best way to generate sales through social media is to show how good your product is in a creative way and compelling way. Blendtec, for example, has created a campaign called Will it Blend?, where they take various consumer items (including Chuck Norris) that you would think are impossible to blend and they blend them. This shows off their product is in a way that is compelling for the consumer to watch. Since the launch of the campaign in November, sales for the company have quadrupled. That is truly a quadracentifiable social media marketing campaign!
Customer Interaction
There are a lot of benefits to interacting with your customers through social media. Some of these include improving products or services, establishing trust, being viewed as the authority in your space and creating evangelists.
The most common form of customer interaction in social media is done through Blogging. With a blog, your goal should be to establish an open dialogue with your customers. This means that should allow comments on the blog, and you should also be participating on other relevant blogs.
Blogging is not the only way to interact with your customers in social media. Consider reaching out to them in the communities where they hang out. Remember, social media is somewhere that consumers feel safe from marketers, so you need to have the right approach.
Another strategy is to build white label social media sites for your customers with topics focused around your brand or industry. Examples of these include: Guitar Center’s King of the Blues, and Dell’s IdeaStorm.
These are all breakdowns for some of the ways social media marketing can be effective today. The environment is still evolving and growing. As we see more participation in different ways, the landscape will pose even more opportunity for quadracentifiable marketing.
Social Media Marketing info and tips bought to you by Optymise Limited, a SEO Company in Christchurch, New Zealand.
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Categories: Heavy Duty Blenders Tags: Best, Challenge, Help, Marketing, Media, Quadracentifiable, SEO's, Social, Zealand's
4 Video Marketing Ideas to Boost Product Sales and Promote Your Website
4 Video Marketing Ideas to Boost Product Sales and Promote Your Website
With the explosion of video sharing and viral videos, there are a variety of video marketing ideas available but not all are applicable to every type of business. The following ideas discuss developing content for businesses that sell products and to some extent can be modified to work for some services.
1) Product Demonstrations
Product demo videos usually are made to demonstrate how your product works ( the step-by-step instructions) and highlights the features that differentiate your product from that of your competitors. However, you should make sure that you weave in the benefits of your product on your video script. Software screen captures, such as those taken by Camtasia or Screenflow, or a high impact demo by a presenter are all excellent ways of showing how your product or service works. In business to consumer marketing, these would be targeted at buyers of larger ticket items who want additional, detailed information about your product.
A popular example of this type of video is Blendtec’s blender ad campaign on YouTube.
2) Product Presentations
Product (or service) presentation videos are usually beneficial early in the buying cycle. Product or service presentations focus on benefits of your product from your customer’s perspective. This type of video should speak clearly to the specific reasons why your product solves a specific business or personal problem. They are used to help your customers and prospects showcase the benefits of your products and services, provide your customer your unique selling proposition and help differentiate your product from those of your competitors.
3) Product Reviews
Ideally, your business would benefit by product reviews that are provided by a trusted third party. However, customer product reviews can really work as well. Using a variety of search terms on Google, or another search engine, you can find third party video reviews from sites like YouTube, Facebook and various business portals. Only link to these sites if they provide credible video content about your product or service. You can also partner or joint venture with trusted third parties to create video product reviews for your own products.
4) Visual Stories
Quickly rising in popularity, visual stories employ illustrations, animations, Flash animations and motion graphics with a voice-over to explain complex products or services in a simple and compelling manner. These type of videos are developed to give additional information to customers who have already decided to purchase from you but need additional detail to finalize their decision. These types of interactive ads tend to be more expensive and are therefore appropriate for companies with larger marketing budgets.
Richard Sandoval has been in the graphic design business for over 20+ years and has added vi
Now Pay Close Attention –
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The Perils of Viral Video Marketing
The Perils of Viral Video Marketing
A successful video viral that captures people’s imagination can result in enormous commercial benefits, for even the smallest business or organisation. Take Blendtec. Their delightfully engrossing viral video series “Will It Blend?” did wonders for the manufacturer’s brand awareness and led directly to an increase the sales. There are however, a number of commercial marketing videos that have “gone viral” for completely the wrong the reasons, damaging well known brands.
Johnson & Johnson released a video in 2009 to coincide with “International Baby Wearing Month” promoting Motrin pain relief capsules to mum’s suffering ache and pains, but the video also insinuated that many carry their babies in slings or pouches as fashion accessories. This implication, real or perceived, led to hundred’s of mums around the world flooding messages boards, social networks and blogs with their thoughts about the pharmaceutical giant. Spoof responses were posted to YouTube and angry mothers threatened boycotts. This was a huge PR disaster for the Motrin brand that seriously challenged the old adage – no such thing as bad publicity. They were ultimately forced to take the ads down and apologise.
Hong Kong’s Langham Hotel also fell victim to a very badly misguided viral video campaign. They created a series of three videos entitled “Visiting Hong Kong Is A Big Deal” which featured supposed tourists (actors) having an unpleasant time out-and-about in Hong Kong, returning the sanctuary of the lovely hotel, away from the locals and nasty food. The videos prompted almost instantaneous outrage online from hundreds of mainly Hong Kong based bloggers who found the series offensive. The videos were take down very quickly, but according to one of the actors her scenes “involved acting as a tourist new to Hong Kong, expressing distaste at being served chicken’s feet in a local “dai pai dong”, then eating a spring roll in the restaurant at the Eaton Hotel (part of the Langham group)”. It’s no wonder really then that this video also went “viral” for the wrong reasons. This is part of the statement Langham Hotels reportedly released in the aftermath: “While we’re pleased that we’ve generated discussion in the forums with the videos we’ve created, we were disappointed that the satirical tone of the videos was misunderstood in some circles. As a result of the potential to magnify the tone in a direction that was not intended, we have decided not to continue with this campaign.”
Sony’s 2006 viral video campaign didn’t cause damage to Sony’s brand because it was misguided…the problem here was deception. In an attempt to sell their PlayStation Portable (PSP), theY hired viral marketing “specialists” in Zipatoni to produce a fake blog written by two imaginary teenagers, which featured a rap video about how much they wanted their parents to buy them Sony’s struggling product for Christmas. A shrewd blogger soon worked out it was fake and the backlash forced Sony to take the ad down. The dishonesty didn’t put the company out of business, but it certainly did a lot of damage to the Sony brand.
The right viral marketing video can deliver incredible benefits for a fraction of the cost of traditional advertising, but they can also backfire, so procee
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Categories: Heavy Duty Blenders Tags: Marketing, Perils, Video, Viral
Internet Marketing Strategies For Explosive Network Marketing Online- Part 4: Social Networking, Web Marketing 2.0
Internet Marketing Strategies For Explosive Network Marketing Online- Part 4: Social Networking, Web Marketing 2.0
This is Dianne again, and I’m an Online Marketing Consultant specializing in helping Network Marketers succeed in exploding their network marketing business online.
This is the third part of a short 5 article mini-series that explains the top 5 internet marketing strategies that will allow you and any other serious network marketer to climb to the top of your business and join the ranks of the top earners across the industry.
In a recap of the last three articles, I discussed Residual Income & Solving Cash Flow Problems, the importance of Lead Generation & Listbuilding, and Affiliate Marketing. This fourth article is about Social Networking, Web Marketing 2.0 & Viral Marketing
I’ll start with viral marketing. What is viral marketing? It is marketing that spreads like a virus. Before the Internet, viral marketing was Word of Mouth Advertising. Today viral marketing uses the internet, and it’s a whole new world.
Some examples of good viral marketing are:
The Blendtec’s “Will it Blend?” video series. If you haven’t seen them yet, check them out on Youtube. They show scientists testing if various household items to find out if it’ll blend in their super-powerful blender. Blendtec has successfully leveraged the popularity of Youtube and other video sharing sites.
Or there’s “One Red Paperclip” where the author of a blog started with a single red paperclip and traded his way up to a house, documenting his steps along the way.
Viral marketing works hand in hand with online social networking media, also called web marketing 2.0. These social networking sites are online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. This includes social networking sites such as MySpace, Facebook, Bebo, Twitter and YouTube.
As a network marketer, you understand the importance of networking and making connections. That is what our business is built on. And online we use these social networking sites to do this.
Social Networking online is about meeting and networking with other professionals and entrepreneurs, and sharing info, tips, strategies and opportunities. By using these websites and introducing yourself to the individuals in these communities you are meeting exactly the type of people that are interested in what we do and the type of people you want to work with.
This is your target market.
Online social networking is an important way to meet people and get leads and visitors to your website.
This can be one of the most effective FREE marketing strategies to attract high quality people to your team, if you know what you are doing! Effective social networking involves Attraction Marketing. If you want to use this strategy I HIGHLY RECOMMEND you learn more about ATTRACTION MARKETING.
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Categories: Heavy Duty Blenders Tags: Explosive, Internet, Marketing, Network, Networking, online, Part, Social, Strategies
Small Business Video Marketing For 2010
Small Business Video Marketing For 2010
There are still debates going on about how business owners can use social media marketing, however the actual number of CEOs engaging in social media is surprisingly low.
In 2010 it seems that businesses have either grown comfortable, or have been forced to accept sites like Twitter, Facebook, and Foursquare.. For example, there are a number of influential CEOs using Twitter to represent their companies and bring a friendly face to their businesses. Tweeting CEOs like Tony Hsieh of Zappos and Guy Kawasaki of Alltop are well-known for their successful social presences and large followings as a result.
There is more to the buzz than just Twitter and Facebook, and you can see this in action by watching how business owners are using video marketing. We took a look around the web to see how CEOs and founders are leveraging video to educate and engage consumers.
Unfortunately this list was very small, which leads us to wonder how long it will take for businesses to catch on to the 800% growth in video viewership on the internet. For the small number of businesses taking a lead role in video marketing, their success is easily noticeable. The following is a collection of 9 CEOs and founders using video marketing to boost their unique small businesses.
1. Tom Dickson, Founder & CEO, BlendTec
Tom Dickson, Founder and CEO of BlendTec, an appliance production company that specializes in blenders, host’s his own Youtube channel – Will It Blend? In the video series the blenders are tested against everyday items. Popular items that were blended include an iPhone, a vuvuzela, and an iPad just to name a few.
Dickson’s YouTube series is a tremendous success. With just over 100 videos uploaded, total video views today total almost 131 million. We would be shocked if that level of visibility wasn’t influencing the bottom line.
2. Gary Vaynerchuk, Founder, Winelibrary TV
Gary Vaynerchuk is the founder and host of Winelibrary TV, a daily wine video blog in which Vaynerchuk reviews wines and updates the world on the latest wine news.
Vaynerchuk utilizes Viddler to host his daily video updates, and he also maintains an established personal account on Viddler, where he uploads videos on social media, technology, and branding, among a variety of other topics.
Leaders with large personalities should take note of Vaynerchuk’s openness to be real. His message is to the point with a honest opinion. That’s what keeps his fans coming back for more.
3. Mitchell Harper, Co-Founder & Co-CEO, BigCommerce
BigCommerce is an e-commerce platform that helps businesses launch professional online stores. Mitchell Harper, co-founder and co-CEO of BigCommerce, posts videos to BigCommerce’s YouTube channel around once a week, focusing on topics of interest to his core target audience, e-commerce experts. His videos take an educational point of view while maintaining a down-to-earth, yet professional tone. He says:
“I think it’s important to use a whiteboard to explain concepts, and it’s kind of become my trademark in the videos. I could use a proper studio but I want the videos coming off as genuine and not professionally made. Even when I make a mistake, I don’t edit it out, because I feel it takes away from the authenticity of the message.”
Harper appears to be incorporating value to both his community and business. Since launching the channel about six months ago, they have reached nearly 420,000 video views.
4. Tim O’Reilly, CEO, O’Reilly Media
O’Reilly Media, a media company that publishes books, magazines, websites, and produces conferences on technology topics. With over 1,000 videos and 2.5 million video views, the O’Reilly Media YouTube channel is a constant outlet for the organization.
The channel frequently incorporates speeches by and interviews with O’Reilly. We applaud O’Reilly Media for repurposing helpful content that would have otherwise been lost in the great unknown.
5. Kevin Rose, Founder & CEO, Digg
Kevin Rose, founder and recently appointed CEO of Digg (Digg), a social news website, co-hosts a weekly video podcast named Diggnation, together with Actor Alex Albrecht, where by they talk about the top stories from Digg. Diggnation at this time has over 3.3 million video views, proving that advertising your organization can sometimes be as easy as shooting videos that discuss what is happening in your community.
Rose also has fairly active personal accounts on YouTube and Vimeo, in which he posts on technology, travel and food, and hosts The Random Show with Tim Ferriss, writer of The 4-Hour Work Week.
6. Aaron Patzer, Founder & CEO, Mint.com
Aaron Patzer is the founder and CEO of Mint.com, and now the vice president & general manager of Intuit’s Personal Finance Group, since Mint.com was recently acquired by Intuit (makers of the popular personal finance apps Quicken and TurboTax). One of the best contributions that a company can make to an online community is educating its users on how to use its products. That doesn’t mean you have to create hundreds of videos, keep it simple and to the point while providing value.
Mint.com’s YouTube channel delivers powerful information on how to use the products and services that Mint provides. With just over 20 videos uploaded, many of which Patzer appears in, Mint.com is reaching nearly 700,000 video views. Congrats to the Mint.com team for always keeping it minimalist while still increasing video views. Their channel proves that quality always trumps quantity.
7. Pam Liebman, CEO, Corcoran Group
There are numerous real estate professionals diving into social media, and Corcoran Group, the biggest residential real estate firm in New York City, is ahead of the competition. Corcoran has an in depth social media presence, and their video presence spreads across to YouTube, Vimeo and blip.tv.
The videos feature CEO Pam Liebman responding to issues posted by Facebook and Twitter followers relating to the state of the housing market and New York living recommendations. For example, in the video above, Liebman answers a question posted by Inman News’ Rob Hahn via Twitter. These types of videos allow the Corcoran team to truly engage with potential customers, as well as showcase their expertise in New York City real estate.
8. Rob Banks (Co-Founder), BuildDirect
Rob Banks, Co-Founder of BuildDirect, a manufacturer and wholesaler of flooring and building materials, has a very active role in the companies marketing strategy. He appears in hundreds of videos on BuildDirect’s YouTube channel, discussing a variety of flooring and building materials. The videos often also feature Jeff Booth, President and CEO of BuildDirect.
BuildDirect’s mission for the YouTube channel is clearly stated: “We want to educate, to entertain, and to let you know who we are as a group of people.” The occasional Pancake Day video certainly gives us a glance into their lively company culture.
Charleston video marketing is changing and The Graham Marketing Group is providing the most effective advertising strategies for businesses all over South Carolina. Contact us today for a complete online 2 offline marketing strategy.
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Four Awesome Online Marketing Campaigns and What You Can Learn from Them
Four Awesome Online Marketing Campaigns and What You Can Learn from Them
When you work in online marketing, it’s easy to put on your blinders and focus solely on your SEO company and clients. This is a great way to get some work done, sure, but it is often helpful to examine your industry as a whole, and see what can be learned from the top business marketing campaigns.
Let’s take a look at four particularly successful campaigns:
1. Old Spice
Despite the “old” in its name, Old Spice rocked a rather “new” social online marketing campaign featuring Isaiah Mustafa, the star of the company’s TV ads. On a set staged in Portland, OR, Mustafa answered 186 user questions (in his trademark hilarious style) through a variety of networks, including Reddit, Facebook, Digg, Youtube, and Twitter. The business marketing campaign racked up a record 6.7 million views in only 24 hours.
2. Best Buy
We all knew that Best Buy’s blue shirted Geek Squad employees were supposed to be helpful, but the company’s @twelpforce Twitter account demonstrated just how helpful said geeks could be — for both tech questions and business marketing. Best Buy employees from all over the country use @twelpforce to answer user questions directly. The campaign has helped Best Buy connect to thousands of customers, and it’s still ticking.
3. Cloverfield
When promoting their 2008 monster movie, the creators of Cloverfield had viral marketing on the brain. The promotional team released teaser trailers online with hardly any information about the film, as well as fake MySpace accounts for the film’s main characters. While the teasers helped gather hype, the MySpace profiles underscored the film’s emphasis on realism.
4. Will It Blend?
Blenders aren’t interesting, nor are they traditionally associated with a Gen Y audience, but Blendtec founder Tom Dickson reached out to this group — among other fans — through his super viral Will It Blend? online marketing campaign. In the campaign, which still exists, Dickson uses his company’s blenders to demolish everything from whole chickens to iPads, posting videos of every feat on WillItBlend.com. The campaign demonstrates the power of Blendtec blenders, all the while helping to brand the company and connect to a younger audience group.
So, what can we learn from these business marketing campaigns?
1. In online marketing, humor is no joke.
For many consumers, the internet is a much-needed reprieve from the stresses of school, work, and other responsibilities. They want to be entertained online, not educated. For this reason, humorous campaigns like those of Old Spice and Well It Blend? have an edge over more straightforward advertising. In addition to giving surfers what they want, these online marketing campaigns can also help to humanize and brand a company. This is especially useful for distributors of traditionally unexciting products, like blenders.
2. Social networking is a valuable business marketing tool.
Creating a website is one thing, but if you want to reach consumers, you have to find them where they live: on Twitter, Facebook, MySpace, Reddit, and other social services. Best Buy, Old Spice, and Cloverfield all marketed their businesses on social profiles to tremendous success.
All that being said, for many small businesses, creating a sensational online marketing campaign isn’t enough. If your brand isn’t recognized and your website isn’t receiving significant traffic, you’ll also benefit from traditional search engine marketing internet advertising services with SEO and PPC plans.
Ajax Union is a boutique internet marketing company in Brooklyn, NY. We offer a variety of business marketing plans with 100% transparency and zero contracts.
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Small Businesses Need Video Marketing in 2010
Small Businesses Need Video Marketing in 2010
There are still debates going on about how business owners can use social media marketing, but the number of CEOs using social media to engage customers is still very low, even among technology companies.
In the past year it seems that executives have become more comfortable with platforms like Twitter and Facebook. For instance, there are many impressive CEOs using Twitter to reach out to consumers by creating a personalized touch to their business. Tony Hsieh of Zappos and Guy Kawasaki or Alltop are widely known for their interactions on Twitter, which has lead to success in their businesses.
With all of the talk about how CEOs are getting social, we were curious to see how many CEOs are also branching out into web video. If we take a look around the internet we can see how these CEOs and owners are taking advantage of web video to engage and educate consumers.
Once again, we found that the number of executives active in the web video space, as in the social media space, is quite small. For the small number of businesses taking a lead role in video marketing, their success is easily noticeable. The following is a collection of 9 CEOs and founders leveraging video marketing to boost their small businesses.
1. Tom Dickson, Founder & CEO, BlendTec
Tom Dickson, Founder and CEO of BlendTec, a commercial and residential appliance production company specializing in blenders, is the host of popular the YouTube series Will It Blend? In the series, Dickson tests his blenders on everyday items to see if they will blend. Popular items that were blended include an iPhone, a vuvuzela, and an iPad just to name a few.
Dickson’s YouTube series is a massive accomplishment. With just over 100 videos submitted, total video views currently total almost 131 million. We’d be amazed if that level of visibility wasn’t affecting the bottom line.
2. Gary Vaynerchuk, Founder, Winelibrary TV
Gary Vaynerchuk is the founder and host of Winelibrary TV, where he video blogs about wine reviews, updates and news to interested viewers.
Vaynerchuk makes use of Viddler to post his daily video updates, and he also maintains an active personal account on Viddler, where he uploads videos on social media, technology, and branding, among a assortment of other topics.
Business owners with large personalities should pay attention Vaynerchuk’s openness to be straightforward. His message is to the point with a honest opinion. That’s what keeps his fans coming back for more.
3. Mitchell Harper, Co-Founder & Co-CEO, BigCommerce
BigCommerce is an e-commerce platform that provides on line stores for businesses big or small. Mitchell Harper, co-founder and co-CEO of BigCommerce, posts videos to BigCommerce’s YouTube channel around once a week, making it a point to speak on topics of interest to his main market, e-commerce gurus. Primarily the videos carry an educational subject matter while maintaining simple, professional tones. He says:
“I think it’s important to use a whiteboard to explain concepts, and it’s kind of become my trademark in the videos. I could use a proper studio but I want the videos coming off as genuine and not professionally made. Even when I make a mistake, I don’t edit it out, because I feel it takes away from the authenticity of the message.”
Harper seems to be adding value to both his community and business. Since starting the channel about six months ago, they have gathered nearly 420,000 video views.
4. Tim O’Reilly, CEO, O’Reilly Media
O’Reilly Media, a media company that publishes books, magazines, websites, and produces conferences on technology topics. With 1,000 videos and 2.5 million video views, the O’Reilly Media YouTube channel is a constant source for the organization.
The channel frequently has messages by and interviews with O’Reilly. We respect O’Reilly Media for repurposing helpful content that might have otherwise been lost in the great unknown.
5. Kevin Rose, Founder & CEO, Digg
Kevin Rose, founder and newly appointed CEO of Digg (Digg), a social news website, co-hosts a weekly video podcast named Diggnation, alongside Actor Alex Albrecht, where they discuss the top stories from Digg. Diggnation currently has over 3.3 million video views, demonstrating that marketing your small business can sometimes be as easy as shooting videos that discuss what is happening in your community.
Rose keeps his Youtube and Vimeo sites up-to-date as well with information that explores technology, travel, food, and hosts The Random Show with Tim Ferriss, author of The 4-Hour Work Week.
6. Aaron Patzer, Founder & CEO, Mint.com
Aaron Patzer is the founder and CEO of Mint.com, and now the vice president & general manager of Intuit’s Personal Finance Group, since Mint.com was recently acquired by Intuit (makers of the popular personal finance apps Quicken and TurboTax). One of the best contributions that a company can make to an online community is educating its users on how to use its products. For video, that doesn’t always mean uploading a ton of videos on every little feature.
Mint.com’s YouTube channel does a great job of providing valuable information on how to use its products. With just over 20 videos uploaded, many of which Patzer appears in, Mint.com has garnered nearly 700,000 video views. Congrats to the Mint.com team for always keeping it minimalist while still increasing video views. Their videos are a prime example of how quality means more than quantity.
7. Pam Liebman, CEO, Corcoran Group
There are numerous real estate professionals diving into social media, and Corcoran Group, the largest residential real estate firm in New York City, is on top of the pack. Corcoran has an extensive social media presence, and their video presence spans to YouTube, Vimeo and blip.tv.
The videos feature CEO Pam Liebman responding to issues posted by Facebook and Twitter followers relating to the state of the housing market and New York living tips. For example, in the video above, Liebman answers a question posted by Inman News’ Rob Hahn via Twitter. These types of videos allow the Corcoran team to truly engage with potential customers, as well as showcase their expertise in New York City real estate.
8. Rob Banks (Co-Founder), BuildDirect
Rob Banks, Co-Founder of BuildDirect, a manufacturer and wholesaler of flooring and building materials, has a very active role in the companies marketing strategy. He can be found in hundreds of videos on BuildDirect’s YouTube channel, speaking about various flooring and building materials. The videos often also feature Jeff Booth, President and CEO of BuildDirect.
BuildDirect’s mission for the YouTube channel is clearly stated: “We want to educate, to entertain, and to let you know who we are as a group of people.” The occasional Pancake Day video certainly gives us a glance into their lively company culture.
Video Marketing can be a powerful tool for your business strategy and with resources to drive traffic to these videos your brand could be placed in front of thousands.
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Categories: Heavy Duty Blenders Tags: 2010, Businesses, Marketing, Need, Small, Video